Tommy Hilfiger may have lost his fashion credibility but this Fall he is back to regain his throne with a new witty advertising campaign to coincide with his 25 anniverssary.
First, think American icons at its best: Tailgating, Dogs, Preppy Looks, Vintage Automobiles and a casual attitude.
Hilfiger's new advertising campaign captures all the above with a Royal Tenenbaum twist. Twisted and pretty are the best ways to describe the cast of models who create the fictional Hilfiger family. Bloody Mary-loving mummy, daddy, a parade of kids, including a son kicked out of boarding school, a Portuguese exchange student who never left, a mute daughter and two floppy-eared basset hounds gallivant in their Jeep Grand Wagoneer for what’s been dubbed “The Ultimate Tailgate.”
The fall campaign, photographed by Craig McDean and styled by Karl Templer is loaded with quirkiness and humor.
Look for the advertising campaign to launch in September Fashion magazines and get the back story on each cast member.
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