Today marks the official start of the US Open.
Fashion, style and personality are just as important to US open athletes as their athletic abilities.
I immediately think of Locaste when discussing fashion and tennis. Locaste has built a successful fashion empire solely influenced by tennis and simultaneously created an iconic wardrobe staple: THE POLO.
2010 marks the 75th anniversary for Locaste and they are celebrating their birthday with a innovative video campaign depicting what the sport of tennis will evolve to by 2080.
What's most interesting about the video is that technology and performance are the primary focus with fashion being secondary. Locaste obviously believes that fashion must be functional and enhance a person's life in order to be relevant in the market place.
Check out the video campaign @ www.lacoste-future.com/en/
Fashion + Function = Timeless
Stay Stylish!
